Products & Services
Deploy powerful capabilities to help you reach your ideal customers, generate the right traffic, and drive your goals and profitability.
Keyword Research
Rank in the right search results - when customers are looking for what you’re selling
It’s not enough to identify keyword candidates - true success results from incorporating keyword relevancy. That’s the advantage we offer you. Here’s how it works:
To maximize customer satisfaction, Amazon lists relevant products with high purchase probability in its search results. By analyzing these search results, we can systematically create insights about search intent and purchase preferences.
We then identify keyword candidates through Amazon’s search recommendations, top-seller data, and your individual campaign performance reports. By adding relevancy - calculated by searching for a query as a user would do it - we put you right where you want to be in search results.
Product Data Optimization
Drive search results and sales with the optimal keywords
There are several layers of complexity in making keywords and search queries work for you. We’ve created a process that handles each of them.
On average, there are over one thousand relevant keywords for every product category on Amazon. To help Amazon detect relevance for search results, keywords must be added to your product data. But because product attribute data is limited, we cannot add all keywords at the same time.
Yet, Amazon only displays an ad when it classifies the product as relevant for the keyword searched. Which keywords will drive optimized search results? Our software derives your full relevant keyword set, divides it into groups, and rotates them through the product attributes. We quantitatively measure search volume, click prices, conversion rates, and other relevant keyword KPIs.
The result? You’ll know exactly which keywords generate what order volumes at what cost - and you can compete with optimized data.
The result? You’ll know exactly which keywords generate what order volumes at what cost - and you can compete with optimized data.
Campaign Setup
Boost efficiency and control with specific campaign structures
Customers inevitably prefer one of your product variations over another - it’s human nature. As these preferences translate into click-through and conversion rates, your willingness to pay for a click varies both by keyword and by product variation. How can you structure your campaigns to maximize your metrics and sales?
To manage your bids with surgical precision, we use the specific One-SKU-per-AdGroup campaign structure. Our software then levels up your game, creating your manual and auto-targeting ad campaigns in this ideal structure - fully automatically.
By combining such specificity and data precision, you’ll boost product-specific search queries and sales.
By combining such specificity and data precision, you’ll boost product-specific search queries and sales.
Reporting and Controlling
Drive decision-making with clear, relevant, reliable data
Data drives decisions - and success - in the world’s busiest digital marketplace. While most sellers aren’t overly enthusiastic about reporting, transparent and actionable results mean the difference between great campaigns and dismal ones, between success and failure.
We take the pain out of interpreting your reporting. All daily reporting is fully automated, so we can focus on evaluating and interpreting results with you. We evaluate both campaign performance and strategic campaign parameter adjustments. When you have unique ideas or interesting questions, we perform a manual data deep-dive to provide the answers you need to drive smart decision-making.
Bid Management
Maximize success with daily performance-based keyword adjustments
Bid management can be enormously time-consuming and complex. We drastically simplify it, evaluating your keyword performance and adjusting your bids according to your growth and profitability goals. While this process technically requires us to evaluate terabytes of data daily, we make its management clean and simple by requiring just two parameters: your default bid and your maximum ACoS (Advertising Cost of Sales).
To set these parameters, your personal account manager discusses your strategic goals with you, analyzes your historic campaign data, and adds seasoned advice and perspective.
Consultation and Customer Service
Tap into partnership that fuels your growth and profitability
What we offer is not a tool. We offer partnership - expertise and results you can rely on.
A true solution differs from a tool in its ability to connect the dots to drive measurable and significant results. That’s why we immerse ourselves in understanding your strategic goals and your resources. With this perspective, we can identify - and help you understand - when a short-term investment will yield long-term growth.
Even though we’re data scientists at heart, we’re also businesspeople and collaborators who have never underestimated the importance of reliability and trust.
When you’re ready to scale new heights, we’ll scale them with you.
When you’re ready to scale new heights, we’ll scale them with you.
Have questions? We’ve got answers.
We love complicated questions - we’re data scientists, after all. If the answer to what you’re asking requires some data analysis, we will gladly go the extra mile for you. Simply check the “Please analyze my data” checkbox, so we can send you info about how to grant us access to your data.
- Schießstättstraße 28, 80339 Munich, Germany
- +49 (0) 89 5126 2050
- info@quantifiedmarkets.com
Let’s get started
This post is also available in: German